Practice Optimization

Increase revenues with improved operations, marketing, & sales, while also adding new Cash-Based Services.

Session is intended for Physicians, Allied Health, & Office Managers

Thursday, April 24

Thursday, April 24

8:00 AM-10:00 AM

Cowrie 1

Practice Optimization I

Tailored for Your Success: Our Practice Optimization track is designed to cater to the unique needs of office managers, physicians, and mid-level practitioners. Whether you’re aiming for operational efficiency or clinical excellence, this event is your roadmap to success.

Don’t miss this opportunity to revolutionize your practice with topics that address Common challenges, practice pitfalls, station management and more! Join us for a transformative experience that will redefine your approach to private practice management.

Let’s turn your good practice into a GREAT one!


Featured Session Speakers
Kandy Hammond, RN, BSN, MBA/HCM
Vascular Nurse
Midwest Laser
Cristal Boatwright, PA
Cristal Boatright, PA
Physician's Assistant
Ponte Vedra Beach

Included with General Admission of Allied Health & Office Staff

Thursday, April 24

10:30 AM–12:00 PM

Cowrie 1

Practice Optimization II

Learn cost saving measures, billing optimization, and methods to increase revenue streams during the practice management special session. Join us for a transformative experience that will redefine your approach to private practice. Let's turn your good practice into a GREAT one.


Featured Session Speakers
Kandy Hammond, RN, BSN, MBA/HCM
Vascular Nurse
Midwest Laser
Cristal Boatwright, PA
Cristal Boatright, PA
Physician's Assistant
Ponte Vedra Beach

Included with General Admission of Allied Health & Office Staff

Thursday, April 24

1:00 -3:00 PM

Cowrie 1

Taking the Leap into Aesthetics: Is This for My Practice?

Why Attend?
Because staying stagnant is not an option in an era of declining reimbursements!

Dive headfirst into a cutting-edge event designed to Empower Your Practice:

  • Discover the secrets of success from industry veterans who have mastered the art of integrating cash-based services 
  • Learn how to elevate your practice and maximize profitability.
  • Master Patient Selection: Understand the pivotal role patient selection plays in your success story.
  • Craft a patient-focused approach that ensures unparalleled satisfaction and loyalty!
  • Set Sky-High Expectations: Raise the bar for your practice with insights that redefine industry standards.
  • Learn how to exceed patient expectations, setting your clinic apart as a beacon of excellence!
  • From Botox to fillers, microneedling of the face, and contouring of the body; this is an excellent Boot Camp to get you started.

Featured Session Speakers
Jorge de la Torre, MD
Jorge De La Torre, MD, MSHA, FACS
Plastic Surgeon
University of Alabama-Birmingham
Laura Ellis, MD
Laura Ellis, MD
General Surgeon
MedAge
Thomas M. Proebstle, MD, PhD
Thomas Proebstle, MD, PhD
Dermatologist
University Medical Center / Mainz University

Included with General Admission of Allied Health & Office Staff

Friday, April 25

Friday, April 25

8:00 AM-10:00 AM

Room: Cowrie 1

How to Succeed with Digital Marketing and a Virtual Front Desk to Optimize Patient Conversions

Digital Marketing and Vendor Management for Medical Practices
This comprehensive session is meticulously designed for practice owners, office managers, marketing professionals, and staff who aspire to elevate their practice's online presence and patient engagement through cutting-edge digital marketing techniques.

  1. Introduction to websites
  2. Introduction Digital Marketing for Lead Generation
  3. Understanding your audience
  4. Creating a strategy
  5. Developing content
  6. Publishing and sharing
  7. Lead conversion flow optimization
  8. Analysis & reporting
  9. Trust & authority
  10. The role between you and your marketing agency
  11. Q&A

The Virtual Front Desk: A Patient Conversion Engine

In today's cutthroat healthcare market, that first patient contact – by phone, text, chat, social media, or online form – is a make-or-break moment for your practice's growth. This session equips you with the tools and knowledge to supercharge your front desk with a virtual agent, boosting your patient conversion rates.

Imagine converting 30% more leads into loyal patients! This session will show you exactly how.

Are you tired of losing potential patients because of a sluggish front desk? This session is for you!


Featured Session Speakers
Pablo D Blanco
 Founder
avanmed
Benjamin Evans
 Owner
Domain Millwork

Friday, April 25

10:30 AM-12:00 PM

Room: Cowrie 1

Aesthetics & Wellness: the right devices, protocols and, team... while avoiding the Million Dollar Mistake.

This session offers an insightful exploration into the real-life applications and success stories of practices that have transitioned to cash-based operations.

Attendees will be provided with an in-depth analysis of how these practices are not only surviving but thriving, by maintaining a steady influx of returning patients. A key component of their success lies in the strategic selection of medical devices and protocols which plays a pivotal role in enhancing patient outcomes and satisfaction.

This approach not only ensures clinical excellence but also enhances patient trust and loyalty, crucial elements for any practice opting to move away from traditional insurance-based models.

Ideal for practice owners, healthcare providers, and office managers, this session offers valuable strategies for enhancing in-office sales processes and device selection. Discover how to empower your team with the knowledge and tools needed to excel in patient consultations, thereby driving practice growth and patient satisfaction.


Featured Session Speakers
Jorge de la Torre, MD
Jorge De La Torre, MD, MSHA, FACS
Professor, Plastic Surgery, University of Alabama at Birmingham School of Medicine.
Laura Ellis, MD
Laura Ellis, MD
General Surgeon
MedAge

Friday, April 25

1:00 PM–3:00 PM

Room: Cowrie 1

Taking the Leap into Wellness:  Functional Medicine, Bioidentical Hormones and Weight Loss

Why Attend?
Because staying stagnant is not an option in an era of declining reimbursements!

Dive headfirst into a cutting-edge event designed to Empower Your Practice:

Through a blend of evidence-based practices and cutting-edge insights from functional medicine, participants will explore comprehensive approaches to optimize their well-being.

Delving into the realm of bioidentical hormones, attendees will gain a deeper understanding of how hormonal balance influences overall health and learn strategies to harness this knowledge for improved vitality.

Additionally, the workshop will provide practical tools and personalized guidance for achieving sustainable weight loss goals, emphasizing the importance of behavioral adaptations and the importance of muscle preservation while losing weight; peptides and devices are available tools. 


Featured Session Speakers
Laura Ellis, MD
Laura Ellis, MD
General Surgeon, medAge
Julian J. Javier, MD
Julian Javier, MD
Interventional Cardiology
 
Doreen Saltiel, MD JD FACC
Preventive/Functional Cardiology and functional
medicine.
 

Saturday, April 26

Saturday, April 26

8:30 AM-10:00 AM

Cowrie 1

Practice Optimization Q&A

Here is your chance to meet with the experts and have your questions answered! With over 44 years of combined experience, Kandy and Cristal will discuss their office experiences, both the great and the stumbling blocks along the way. They will share their marketing journey discussing what they felt was the most successful to each of their practices over the years.


Featured Session Speakers
Kandy Hammond, RN, BSN, MBA/HCM
Vascular Nurse
Midwest Laser
Cristal Boatwright, PA
Cristal Boatright, PA
Ponte Vedra Beach

Saturday, April 26

10:30 AM-12:00 PM

Room: Cowrie 1

Aesthetics: Advancing the Practice of Female Well-being 

The session will feature a live demonstration of facial rejuvenation with the Morpheus8. InMode develops, manufactures, and markets platforms that harness novel radio-frequency (RF) based technology that strives to enable new emerging minimally-invasive procedures and improve existing surgical procedures.


Dr. Sepulveda will educate you on his journey from complex pelvic surgery to the world of minimally invasive aesthetic medicine. 


This non-CME accredited activity is sponsored by InMode

Jaime Sepulveda, MD, FACS, FACOG
Urogynecology and Reconstructive Pelvic Surgery
TopLine MD
Miami, FL

Saturday, April 26

10:30 AM-12:00 PM

Cowrie 2

LIVE CASES: Sclerotherapy in Spanglish


Featured Session Speakers
Edward Mackay, MD, FACS, RPVI, RVT
Mackay Vein & Mackay Med Spa
Jorge Ulloa, MD, FACS
Professor of Vascular Surgery - Universidad de los Andes
..
Lina Vargas, MD
Lina Vargas, MD
Lumina Vein Aesthetic Institute

Saturday, April 26

1:00 PM-3:00 PM

Room: Cowrie 1

The Wellness Trifecta: Weight loss, HRT, Aesthetics

Evidence-based practices ensure sustainable weight management by tailoring plans to individual needs, integrating nutrition, exercise, lifestyle adjustments, and medical interventions like hormone replacement therapy and peptides. Additionally, explore an innovative FDA-approved non-surgical body sculpting procedure, utilizing radiofrequency and enhanced electromagnetic pulses to eliminate fat cells and promote muscle growth effectively.

EMSCULPT NEO is a non-invasive treatment that simultaneously combines radiofrequency heating and HIFEM procedure to reduce fat and build muscle. EMFACE is a non-invasive, needle-free treatment that simultaneously lifts, tightens, and tones the face. This convenient treatment uses cutting-edge technology to reduce wrinkles, boost collagen, lift sagging skin, and improve facial symmetry (i.e., Ozempic face)


This non-CME accredited activity is sponsored by BTL

Lina Vargas, MD
Lina Vargas, MD
Lumina Vein Aesthetic Institute
Rudolph Eberwein, MD
Internal Medicine
Medical Health Institute

Get the most out of the IVC experience for your entire practice!